Brand & Visual Design

Crafting "A Cup of Calm": Visual Identity for KOPÉ Café

We successfully developed the Visual Identity & Brand System for a Contemporary Café named KOPÉ. Our project focused on establishing a premium, sophisticated, yet calm identity that aligns perfectly with the experience of enjoying high-quality coffee in a refined space.

The Core Concept: A Cup of Calm

The entire brand system revolves around the central tagline, "A CUP OF CALM", conveying a serene and confident tone. The logo itself features a minimalist design that symbolizes balance and precision. It is designed to be seen as both a stylized coffee cup and the letter "K," linking directly to the café's name. The use of solid black color throughout the identity adds sophistication, reinforcing a premium brand positioning.

Our Key Color Palette:

The visual identity uses a minimalist palette to achieve its sophisticated and clean look: