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Brand Image 1

Architectural Branding: Social Media Strategy for Haven Property

We developed the visual identity and social media strategy for Haven Property, focusing on Architectural Branding in Green & White. The strategy aims to position Haven Property as a reliable source for high-quality, ready-to-move-in homes.

The Core Concept: Green & Trustworthy Living

The entire brand system conveys trustworthiness and quality through its core aesthetic. The primary brand logo prominently features the initial "H", which is used consistently across all marketing materials.

  • The brand encourages potential buyers to "Own Your Dream House!".
  • It promises affordable payment plans and exceptional properties.
  • The overall message is to "Discover the Keys to Homeownership".

Our Key Color Palette:

The brand uses a high-contrast palette of greens and white to reflect modern architecture and a fresh, clean identity:

Color Hex Code / Sample Function in Branding
Dark Green #003916 Depth, Corporate Authority, and Primary Brand Color
Bright Green #80bc04 Vibrancy and Promotional Accent Color
White #ffffff Cleanliness, Modern Architecture, and Contrast