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Architectural Branding: Social Media Strategy for Haven Property
We developed the visual identity and social media strategy for **Haven Property**, focusing on **Architectural Branding in Green & White**. The strategy aims to position Haven Property as a reliable source for high-quality, ready-to-move-in homes.
The Core Concept: Green & Trustworthy Living
The entire brand system conveys trustworthiness and quality through its core aesthetic. The primary brand logo prominently features the initial **"H"**, which is used consistently across all marketing materials.
- The brand encourages potential buyers to **"Own Your Dream House!"**.
- It promises **affordable payment plans** and **exceptional properties**.
- The overall message is to **"Discover the Keys to Homeownership"**.
Our Key Color Palette:
The brand uses a high-contrast palette of greens and white to reflect modern architecture and a fresh, clean identity: