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Brand Image 1

Architectural Branding: Social Media Strategy for Haven Property

We developed the visual identity and social media strategy for **Haven Property**, focusing on **Architectural Branding in Green & White**. The strategy aims to position Haven Property as a reliable source for high-quality, ready-to-move-in homes.

The Core Concept: Green & Trustworthy Living

The entire brand system conveys trustworthiness and quality through its core aesthetic. The primary brand logo prominently features the initial **"H"**, which is used consistently across all marketing materials.

  • The brand encourages potential buyers to **"Own Your Dream House!"**.
  • It promises **affordable payment plans** and **exceptional properties**.
  • The overall message is to **"Discover the Keys to Homeownership"**.

Our Key Color Palette:

The brand uses a high-contrast palette of greens and white to reflect modern architecture and a fresh, clean identity:

Color Hex Code / Sample Function in Branding
Dark Green #003916 Depth, Corporate Authority, and Primary Brand Color
Bright Green #80bc04 Vibrancy and Promotional Accent Color
White #ffffff Cleanliness, Modern Architecture, and Contrast
Marketing Focus Modern & Elite Homes Focus includes first-time homebuyer information and finding the best plot for a dream home.